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VOICE
It goes without saying that the larger the number of members in an organization, the larger the voice. Specialty associations are particularly challenged in this regard due to size and resource limits. By teaming together with its members, APA is an effective voice for the specialties it serves.
Public Relations. APA initiates press releases in national and local publications for both the association and its members. Many local newspapers give more attention to press releases from a national organization than from a local firm.
Advertising. Some specialty associations particularly benefit from national advertising. APA handles advertising needs and monitors the results.
Advocacy. When needed, APA teams with its members to advocate the industry position. This could take the form of state or national lobbying and can extend to filing briefs.
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